BEAMS X Lacoste Turned The Iconic Crocodile Into A "BEAMS" Logo For The Label's 50Th
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BEAMS and Lacoste have released a matching plaid hooded jacket and pants for BEAMS’ 50th anniversary. The custom print includes a crocodile-shaped graphic incorporating the BEAMS name; both pieces are listed as available through the BEAMS online store.

BEAMS and Lacoste have released a plaid hooded jacket and matching pants for the Japanese retailer’s 50th anniversary, featuring a custom crocodile graphic that incorporates the word “BEAMS.” The two pieces were developed with an original pattern for the collaboration and are listed as available through the BEAMS online store.

The set uses the same custom plaid fabric across both garments, which can be worn together or separately. The print was made for the collaboration rather than adapted from an existing Lacoste design, according to Hypebeast’s report. A second visual feature is the crocodile-shaped emblem: it retains the outline associated with Lacoste’s logo while spelling out “BEAMS.”

The jacket is described as a roomy, boxy hooded blouson, while the pants use a similarly relaxed shape. The set is offered in beige and navy: the beige is described as warmer in tone, while the navy is more subdued. The report characterizes the pieces as casual sportswear, rather than tailored clothing.

The jacket and pants are part of a wider BEAMS x Lacoste anniversary capsule. Other reported items include a striped shirt, a long-sleeve polo in heavy piqué and a thermal T-shirt with a logo. The supplied report does not provide prices, product codes or further details about the availability of those items.

At a glance
announcementWhen: Reported October 2026; listed as availa…
The developmentBEAMS and Lacoste released a two-piece plaid set as part of a capsule marking BEAMS’ 50th anniversary.

A Custom Emblem Anchors the Capsule

The collaboration pairs a recognizable Lacoste visual symbol with the name of the retailer being celebrated, making the anniversary reference part of the garments’ design rather than limiting it to a campaign label. The custom crocodile graphic also gives the plaid set a distinct identity within the capsule.

For shoppers, the two-piece format offers a coordinated option that can also be split into separate outfits. The original fabric and print distinguish the garments from a simple co-branding treatment applied to existing pieces, though the source report does not provide production details or information about how the pattern was developed.

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BEAMS x Lacoste plaid hoodie

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The Design Behind BEAMS’ 50th

The release is tied to BEAMS’ 50th anniversary, which the retailer is marking with collaborations. This capsule brings together BEAMS, a Japanese retailer, and Lacoste, the French sportswear label known for its crocodile emblem. The anniversary is the stated reason for the partnership and the collection.

Rather than placing a BEAMS mark on an existing Lacoste garment, the two brands created the jacket and pants around a new shared plaid. The crocodile graphic modifies the familiar emblem’s outline to carry BEAMS’ name. The supplied reporting describes the collection’s garments and design, but does not give a release date beyond saying the set is available now.

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Lacoste crocodile logo jacket

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Prices and Stock Are Unreported

The source report says the plaid jacket and pants are available through the BEAMS online store, but it does not list prices, sizes, stock levels or shipping regions. Availability can change, and the report does not establish whether every color or size remains in stock.

Details about the other capsule pieces are limited to their types and materials. The source does not specify their prices, individual release timing or whether they are sold through the same channels. No direct comments from BEAMS or Lacoste are included in the supplied report.

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collaborative sportswear jacket and pants

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Check BEAMS for Current Availability

Readers interested in the set can check the BEAMS online store for current product listings, pricing, sizing and stock information. The source identifies the jacket and pants as available now but does not provide a future restock schedule or additional release dates.

Further information about the rest of the anniversary capsule may clarify its availability and pricing. Until then, the reported details confirm the items and their design, but not how long they will remain on sale.

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BEAMS 50th anniversary capsule clothing

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Key Questions

What did BEAMS and Lacoste release?

They released a matching plaid hooded jacket and pants as part of a capsule for BEAMS’ 50th anniversary.

What is distinctive about the crocodile graphic?

The graphic keeps the outline associated with Lacoste’s crocodile emblem while incorporating the word “BEAMS.”

Are the plaid pieces based on existing Lacoste designs?

According to the source report, the garments use an original pattern made for the collaboration, rather than reworked versions of existing Lacoste styles.

What colors are available?

The report describes beige and navy versions. It does not specify which sizes or colors are currently in stock.

Where can shoppers find the set?

The source reports that the jacket and pants are available through the BEAMS online store. It does not provide prices or a restock schedule.

Source: rss

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