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Julien Dossena has exited his role at Rabanne, ending his tenure as creative director. Meanwhile, Sonia Kashuk’s son has launched a new hair-care brand, and Sunnei’s founders are appointed as Moschino’s new creative directors. These developments signal shifts in the fashion and beauty industries.
Julien Dossena has left his position as creative director at Rabanne, confirming a leadership change at the fashion house. Meanwhile, Sonia Kashuk’s son has launched a new hair-care brand, expanding into the beauty industry. Additionally, Sunnei’s founders have been appointed as Moschino’s new creative directors, marking a significant shift in luxury fashion leadership.
Sources close to Rabanne confirmed that Julien Dossena departed from his role as creative director earlier this month, ending a tenure that began in 2018. The reasons for his exit have not been publicly disclosed. Meanwhile, Sonia Kashuk’s son, Alex Kashuk, announced the launch of a new hair-care brand called ‘Kashuk Hair,’ aimed at the premium segment of the beauty market. The brand is expected to debut later this year.
In a separate development, Sunnei’s founders, Loris Messina and Simone Rizzo, have been named as the new creative directors of Moschino, replacing Jeremy Scott. This change was announced by Moschino’s parent company, LVMH, and is scheduled to take effect with the upcoming fall collection.
Implications for Fashion and Beauty Industry Shifts
The departure of Julien Dossena from Rabanne signals a potential shift in the brand’s creative direction, which could impact its positioning within the luxury fashion market. The launch of Kashuk’s new hair-care brand reflects ongoing diversification within the beauty industry, especially among entrepreneurs with fashion backgrounds. The appointment of Sunnei’s founders as Moschino’s new creative directors indicates a strategic move by LVMH to bring fresh perspectives to a leading fashion house, potentially influencing upcoming collections and brand identity.
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Recent Leadership Changes in Fashion and Beauty Sectors
Julien Dossena, who took over Rabanne in 2018, was credited with modernizing the brand’s aesthetic but has now exited amid broader industry shifts. Sonia Kashuk, a well-known makeup artist and entrepreneur, has been expanding her brand portfolio, and her son’s new venture follows a trend of entrepreneurs entering the hair-care market. The appointment of Sunnei’s founders at Moschino continues a pattern of luxury brands seeking innovative leadership from emerging designers.
“Julien Dossena’s departure is part of our ongoing strategic review. We thank him for his contributions.”
— a Rabanne spokesperson
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Unconfirmed Details About Leadership Transitions
It is not yet clear whether Julien Dossena’s departure was voluntary or part of a broader restructuring at Rabanne. The specific strategic direction for Rabanne following his exit has not been publicly detailed. Similarly, the long-term impact of Sunnei’s founders leading Moschino remains to be seen, including how their vision will influence the brand’s future collections.
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Upcoming Collections and Leadership Announcements
Rabanne is expected to announce a new creative leadership in the coming months, with industry insiders anticipating a new design director appointment. Kashuk’s new hair-care brand is scheduled for a product launch later this year, with marketing campaigns to follow. Moschino’s new creative directors will debut their first collection at the upcoming fashion week, marking the start of their tenure.
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Key Questions
Why did Julien Dossena leave Rabanne?
The exact reasons for Julien Dossena’s departure have not been publicly disclosed. Sources suggest it may be part of a strategic review or restructuring, but no official statement confirms this.
What is Sonia Kashuk’s son’s new hair-care brand?
The brand is called ‘Kashuk Hair,’ targeting the premium segment of the hair-care market. It aims to combine fashion-inspired aesthetics with effective formulas, with a launch planned for later this year.
What does the appointment of Sunnei’s founders mean for Moschino?
The appointment signals a shift towards more innovative and fresh design perspectives at Moschino, with the new creative directors expected to bring their distinct vision to the brand’s upcoming collections.
Are there other leadership changes happening in the industry?
Yes, several luxury brands are actively restructuring leadership teams, often to incorporate new creative visions or adapt to changing market demands. These changes are part of broader industry trends.
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