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Gymshark has signed Megan Thee Stallion as an athlete and its first celebrity ambassador. The multi-year partnership begins with “Megan Does Gym,” a campaign featuring workouts and women from Gymshark’s fitness community, and is set to include online and in-person shopping experiences.
Gymshark has named Megan Thee Stallion its newest athlete and first-ever celebrity ambassador, launching a multi-year partnership with a campaign called “Megan Does Gym.” The deal brings the rapper into the activewear brand’s marketing and is planned to include dedicated online and in-person shopping experiences.
The campaign is part of Gymshark’s broader “We Do Gym” platform and presents Megan as “Thee Hot Girl Coach,” working out with women from the company’s fitness community. Photographer Jack Bridgland shot the campaign, according to Hypebae’s report.
Its workout scenes include weight training, high-intensity interval training and Pilates, along with medicine-ball drills and Megan’s “Stallion Kicks.” The campaign frames the partnership around strength, womanhood and fitness, while showing a range of exercise formats rather than a single training routine.
The companies describe the arrangement as a multi-year partnership. Fans are expected to be able to shop Megan’s campaign outfits and her Gymshark picks through dedicated experiences on the brand’s website and at its retail locations. The report does not specify when those experiences will launch or list the products included.
A Celebrity Deal for Gymshark
By making Megan its first celebrity ambassador, Gymshark is adding a high-profile music figure to a brand identity built around training and its athlete community. The campaign connects her public interest in fitness with the company’s sportswear business, potentially introducing the label to fans who may not already follow its gym-focused marketing.
The planned shopping experiences tied to the campaign make the partnership more than an advertising appearance: they are intended to link the creative work with Gymshark products and retail. However, the announcement as reported does not provide sales targets, audience figures or other measures of the deal’s commercial impact.
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Megan’s Public Fitness Focus
Megan has shared aspects of her fitness routines and health journey on social media, according to Hypebae. The campaign draws on that existing public association rather than presenting exercise as a new part of her image. Gymshark places the work under “We Do Gym,” its broader platform, and features members of its own fitness community alongside the rapper.
The announcement also identifies Megan as a Gymshark athlete as well as a celebrity ambassador. Those labels are part of the company’s description of the partnership; the report does not detail any separate responsibilities or terms attached to either role.
““Fitness has become such an important part of my life. I’m a big believer that working out has a powerful impact on your physical and mental health.””
— Megan Thee Stallion, in a statement included in the press release
Megan Thee Stallion Gymshark activewear
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Partnership Details Still Pending
The reported announcement does not give the partnership’s financial terms, its precise start and end dates, or a full schedule for campaign activity. It also does not identify which Gymshark stores will host in-person shopping experiences, when they will be available, or which products Megan’s picks will include.
While the report calls Megan Gymshark’s first-ever celebrity ambassador, it provides no further detail on how the brand defines that category or whether the role differs from its existing athlete partnerships. Sales, audience reach and campaign performance have not been reported.
high-intensity interval training (HIIT) workout gear
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Campaign Rollout and Shopping
The next expected step is the rollout of “Megan Does Gym” and the dedicated shopping experiences described as part of the multi-year deal. Gymshark’s website and retail locations are identified as places where fans will be able to shop campaign looks and Megan’s selected products.
The company has not provided a launch calendar or product list in the source report. Further details on timing, participating stores and the partnership’s later campaign activity remain to be announced or confirmed.
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Key Questions
What did Gymshark announce?
Gymshark named Megan Thee Stallion its newest athlete and first-ever celebrity ambassador, beginning a multi-year partnership.
What is the “Megan Does Gym” campaign?
It is the campaign introducing the partnership, under Gymshark’s “We Do Gym” platform. It features Megan working out with women from the brand’s fitness community.
What workouts appear in the campaign?
The reported campaign scenes include weight training, HIIT, Pilates, medicine-ball drills and Megan’s “Stallion Kicks.”
Where can fans shop the campaign looks?
The partnership is planned to include dedicated shopping experiences on Gymshark’s website and at its retail locations. Specific launch dates, stores and product details were not included in the report.
How long is the partnership?
It is described as a multi-year partnership. The exact term and financial details have not been reported.
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