Maison Margiela Celebrates 20 Years Of Its Ebisu Tokyo Store With New "Folders" Chapter
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Maison Margiela has launched a new Maison Margiela/folders chapter marking 20 years at its Ebisu Tokyo store at 2-8-13 Ebisu Minami. The project includes an online archive preview, a limited-edition zine distributed from November 5 and an in-store installation open through November 15.

Maison Margiela has introduced a new chapter of its Maison Margiela/folders documentation project to mark 20 years at its Ebisu Tokyo store, recording the building’s history and the people connected to the neighborhood. The release includes an online archive preview, a limited-edition zine and an in-store cultural installation scheduled to open to the public on November 5.

Titled “Maison Margiela Tokyo: 20 Years at 2-8-13,” the project traces the store’s development from a former electrical products factory into a long-running base for the fashion house in Japan. The archive gathers oral histories from store staff, explores Ebisu’s creative landscape and features members of the local community who collect the brand’s Tabi footwear. The initial archive preview is available through Maison Margiela’s website, according to the source report.

The physical program is set to begin on November 5, when a limited-edition zine will be distributed across Ebisu. An in-store installation, titled “Line 2: Unravelled Memory, Rewoven Future,” is also scheduled to run from November 5 through November 15. The project documents a collaboration between Japanese artist Mio Suzuki and French tapestry fabricators Les Manufactures Nationales – Sèvres & Mobilier National.

The store being commemorated is at 2-8-13 Ebisu Minami. Maison Margiela relocated there in 2006, after opening its first standalone store outside Europe in Ebisu in September 2000. The source report says staff members who have worked at the location since its beginning have remained with the team, linking the project’s institutional history with the memories of people who have worked in the space.

At a glance
announcementWhen: Announced October 2026; installation ru…
The developmentMaison Margiela has released a new documentation project about the 20-year history of its Ebisu Tokyo store, with a zine and public installation scheduled for November.

A Tokyo Store’s Local History

The anniversary project treats the Ebisu location as more than a retail address: it presents the store’s place in the neighborhood and its relationship with staff and local collectors as part of the house’s history in Japan. That focus may interest readers tracking how fashion labels document the communities around their stores, rather than telling brand history solely through collections or runway milestones.

The installation also gives the anniversary a public-facing element. Visitors will be able to encounter the artist and tapestry-maker collaboration in the store during a defined 11-day period, while the zine offers a printed record of the project. The source does not describe the zine’s contents in detail, but its distribution across Ebisu ties the release to the district that the archive examines.

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From Ebisu Home to Factory

Maison Margiela opened its first standalone store in September 2000, 12 years after the fashion house was founded, in a traditional residential home at 3-3-3 Ebisu Minami. The opening marked the brand’s first standalone retail location outside Paris or Belgium, according to the source report. The store later had to move, and in 2006 the label acquired a former electrical products factory about five minutes away.

The new address, 2-8-13 Ebisu Minami, is the site of the two-decade anniversary. The project’s timeline therefore spans two Ebisu locations: the original home and the current former factory. The report describes the relocation as a decision to remain in the neighborhood rather than move to a commercial strip. The anniversary archive uses that history to examine how the store’s physical setting and local relationships developed over time.

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Details Still to Be Confirmed

The available report does not provide the zine’s print run, price or exact distribution points, nor does it say whether copies will be available outside Ebisu. It also gives no further details about the installation’s format, opening hours or whether advance booking is required. Readers should check Maison Margiela’s official channels for practical visitor information before making plans.

The announcement describes the archive’s themes and contributors but does not reproduce interviews or give specific accounts from staff and Tabi collectors. The project’s full contents and the extent of material available in the online preview are not specified in the source information. These details may become clearer as the zine and installation open.

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Zine and Installation Open in November

The next scheduled milestones are the zine distribution and installation opening on November 5, 2026. The in-store presentation is due to remain on view through November 15. The online archive preview is already accessible through the Maison Margiela website, as reported by the source.

Maison Margiela has not announced further events or a continuing program beyond the installation dates in the available information. Any later access to the physical project, additional archive material or further distribution of the zine remains unconfirmed.

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Key Questions

What is Maison Margiela/folders marking?

The new chapter marks 20 years at Maison Margiela’s current Ebisu Tokyo store, located at 2-8-13 Ebisu Minami. It documents the location’s history and connections with staff and local Tabi collectors.

When can the public see the installation?

The in-store installation, “Line 2: Unravelled Memory, Rewoven Future,” is scheduled to run from November 5 through November 15, 2026.

Who is involved in the Line 2 collaboration?

The project documents a collaboration between Japanese artist Mio Suzuki and French tapestry fabricators Les Manufactures Nationales – Sèvres & Mobilier National.

Where will the anniversary zine be available?

The limited-edition zine is scheduled for distribution across Ebisu beginning November 5. The source report does not list specific distribution sites or confirm whether copies will be sold or offered elsewhere.

Source: rss

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