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M&S has partnered with British lingerie label Coco de Mer on a 24-piece collection, promoted in a campaign featuring London-born model Alva Claire. The line is divided into four ranges; M&S says it is available through its website, with sizes listed from 30 to 42 in bands, A to H in cups and XS to XL.
Marks & Spencer has partnered with British lingerie label Coco de Mer on a 24-piece collection, bringing the luxury label’s design approach to the retailer’s lingerie range. The launch is accompanied by a campaign featuring London-born model Alva Claire, and gives shoppers four themed collections to choose from.
The collection is divided into four ranges, each with a distinct palette and design direction. Reverie features emerald satin and Art Deco-inspired embroidery, while Belle pairs crimson and black with eyelash lace. Enigma uses metallic accents and detailed embroidery; Siren combines midnight-blue satin, floral details and contemporary cut-outs.
The report describes the range as combining Coco de Mer’s sensual design codes with M&S’s expertise in fit and quality. Listed sizing runs from 30 to 42 in band sizes, A to H in cup sizes, and XS to XL. These are the ranges stated in the report; fit can vary between styles and brands.
The partnership arrives as M&S marks 100 years of fashion and Coco de Mer reaches its 25th anniversary. Hypebae reports that the collection is available through the M&S website. The source does not provide a full price list, so shoppers will need to check the retailer’s product listings for individual prices and availability.
A Luxury Label Meets M&S Reach
The collaboration brings a specialist lingerie label together with a major high-street retailer, potentially making Coco de Mer-inspired designs available to a broader group of shoppers. The collection’s four distinct ranges offer different looks within one partnership, while the listed band, cup and letter sizing gives shoppers an initial guide to what is included.
The campaign’s framing also presents lingerie as a personal choice. The source says it positions the pieces as something to be chosen for oneself, rather than solely for another person. That is the campaign’s stated message, not evidence of how shoppers will respond. The partnership’s commercial reach, sales and customer reception have not been reported.
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Two Fashion Anniversaries
The collection is timed to coincide with two milestones cited in the report: M&S’s 100 years of fashion and Coco de Mer’s 25th anniversary. The collaboration pairs a long-established retailer’s lingerie offering with the British label’s more sensual design language. The report does not give further detail about how the partnership was developed or whether either anniversary directly shaped particular pieces.
Alva Claire fronts the accompanying campaign. Its stated message focuses on confidence and self-expression, while the garments themselves are organized around four themes, from embroidered satin to lace and cut-outs. The launch report identifies the M&S website as the place to shop, but does not specify whether the collection is also sold in stores.
“The campaign champions lingerie as something to be chosen for yourself, rather than simply for someone else.”
— Hypebae’s report on the collaboration
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Prices and Store Availability
The supplied report does not state individual prices, confirm whether all 24 pieces are available at launch, or say whether the collection is sold in physical M&S stores. It also does not provide a detailed product-by-product size chart, fabric composition or care information. Shoppers should check the relevant M&S product listings for current stock, prices, sizing guidance and delivery or store options.
No sales figures, customer response or further collaboration plans have been reported. The campaign’s message about self-expression is an attributed description of its positioning; the source does not report audience research or outcomes.
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Shop the Listed Collection
According to Hypebae, shoppers can find the collection on the M&S website. Product pages should provide the most current information on which styles are in stock, their prices and the size options available. The source material gives no later release date, planned restock or follow-up event, so any changes to availability remain unreported.
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Key Questions
What is the M&S and Coco de Mer collaboration?
It is a 24-piece lingerie collection created by M&S and British label Coco de Mer, accompanied by a campaign featuring model Alva Claire.
What are the four ranges?
The ranges are Reverie, Belle, Enigma and Siren. Their reported design details include satin, embroidery, eyelash lace, metallic accents, floral motifs and cut-outs.
What sizes are listed?
The report lists band sizes from 30 to 42, cup sizes from A to H, and XS to XL. Sizing can vary by brand and style, so check each product’s size information before ordering.
Where can shoppers buy the collection?
Hypebae reports that it is available through the M&S website. The source does not confirm whether the range is also available in stores.
How much does the lingerie cost?
The report does not give a price list. Check M&S’s product pages for current prices and availability.
Source: rss
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