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Chopova Lowena has released a campaign starring Violet Grohl and photographed by Grace Difford to spotlight the label’s first retail space, its East London Clubhouse. The store, which opened in August at 84 Teesdale Street, features branded merchandise and a Skirt Bar where visitors can customize skirts.
Chopova Lowena has released a campaign starring Violet Grohl to spotlight its East London Clubhouse, the fashion label’s first retail space. Photographed by Grace Difford, the campaign presents the store and the community around the brand, which opened the space at 84 Teesdale Street in August.
The campaign offers a look at what the report describes as the Chopova Lowena universe and the people connected to it. Grohl is its featured talent, while Difford is credited as photographer. The campaign is tied to the Clubhouse rather than a newly announced runway collection or a separate retail location.
The store is presented as a meeting place for the label and includes custom furniture and vintage curiosities. Its mascot, Petal, appears on an exclusive range of merchandise, including striped T-shirts, camouflage bandanas, stickers, socks, boyshorts and caps. The source does not give prices or say whether every item is available online.
Visitors can use the Clubhouse’s custom Skirt Bar to make a Chopova Lowena skirt, selecting from deadstock, vintage Bulgarian and new textiles. The report also describes recycled materials and traditional techniques as part of the brand’s approach, but provides no further information about material quantities, production volumes or the environmental impact of the collection.
A Campaign Built Around the Store
The campaign gives the Clubhouse a public-facing role beyond serving as a place to buy clothes. By centering the store, its mascot and the Skirt Bar, Chopova Lowena is presenting the retail space as an extension of the label’s identity and a place for customers to take part in the brand’s world. That could make the campaign relevant to both existing customers and people interested in visiting the store.
The Skirt Bar also gives the retail offering a participatory element: visitors can choose among different textiles for a customized skirt. The source describes this as part of a broader emphasis on craft and community. It does not report customer numbers, sales results or other evidence of the campaign’s commercial effects, so those impacts remain unknown.
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The Clubhouse Since August
The Clubhouse opened in August 2026 at 84 Teesdale Street in East London. It is described as Chopova Lowena’s first retail space, bringing a physical shop to a label known for combining folklore, sportswear and subcultural references. The November report presents the new campaign as a way to introduce the store and its offerings to a wider audience.
The store’s merchandise and Skirt Bar extend elements associated with the label into an in-person setting. The available report does not provide a campaign launch date beyond describing it as new, nor does it specify how long the Clubhouse, the Petal merchandise or the customization service will be available.
Availability and Campaign Details
The source does not state the campaign’s exact release date, how long the merchandise will remain available or whether the Petal collection can be purchased through Chopova Lowena’s website. It also gives no prices, inventory details or opening hours for the Clubhouse.
There is no information about whether Grohl’s involvement extends beyond appearing in the campaign, or whether additional campaign content is planned. The report’s description of the label’s sustainability practices is not accompanied by independently verifiable measurements or specific sourcing data.
Visiting the East London Store
Readers interested in the campaign can view its imagery through Chopova Lowena’s channels, as directed by the source report. Those planning a visit can go to the Clubhouse at 84 Teesdale Street; the report says the Skirt Bar allows visitors to create a skirt from a selection of deadstock, vintage Bulgarian and new textiles.
Further information is needed on store hours, product prices and online availability. Chopova Lowena has not, in the supplied material, announced a next campaign milestone or additional Clubhouse events.
Key Questions
Who stars in Chopova Lowena’s Clubhouse campaign?
Violet Grohl stars in the campaign. The source credits Grace Difford as its photographer.
Where is the Chopova Lowena Clubhouse?
The Clubhouse is at 84 Teesdale Street in East London. It opened in August 2026, according to the source report.
What is the Skirt Bar?
It is a store feature where visitors can design their own Chopova Lowena skirt using a selection of deadstock, vintage Bulgarian and new textiles.
What merchandise features Petal?
The brand’s mascot appears across an exclusive range that includes striped T-shirts, camouflage bandanas, stickers, socks, boyshorts and caps. Prices and online availability were not specified.
Source: hypebae.com
